Its easy to get a little lost on Facebook and the etiquette that comes with it. When to post, what to post and how to post seems to put many people off using facebook for their business. So if you are a Facebook guru or new to the whole thing, then checkout our top tips to get you started:
- Be genuine
As is true for any type of marketing material, on Facebook you must always stay true to your brand. Even if you aren’t sharing promotional material, articles and questions you ask your audience should reflect your industry, your brand, and your mission. This way, no matter where potential customers find your brand they will get an accurate portrayal of who you are and what you aim to do.
- Post frequently
As organic reach decreases, you may have the urge to post every hour of the day. But sources say that around five times per day is optimal for sharing on Facebook. This frequency gives you a chance to actually be seen on the Feed, and doesn’t risk annoying your loyal fans.
- Respond back to timeline posts and comments
Though we are advocates for scheduling your posts ahead of time, that doesn’t mean you should set it and forget it. Social media is about engaging with your audience, and if you aren’t responding to questions or comments from your fans you are risking losing valuable interactions with potential brand ambassadors.
- Check Your insights
Once you get to more then 25 likes you will see a new section called insights. This valuable tool will show you the demographics of your followers, when they view your posts (both time and day) and which posts are doing better.
- Keep it relevant
When your posting keep the post relevant to your business or your business sector. Keep it engaging and useful so that your followers will want to share the post with their friends.
- Always be selling
Facebook made an update to deprioritize promotional posts from Pages. This means if you are only talking about yourself on Facebook, your fans are less likely to see it. Try mixing in some of those genuine posts we talked about in the ‘Dos’ to gain some trust with the News Feed before you try to send out more promotional posts. Plus, you can always use Facebook ads for those messages!
- Spam your audience
To do well on Facebook, you have to make nice with Facebook. In which case, posting click-bait posts or sharing too many shady contests will push your brand updates far down the News Feed. Yes, we want our audience to click-through our posts and engage, but we don’t want to trick them into doing so.
- Ignore negative comments
As much as you aim to please on social media, you can’t please everyone. You must come to terms with the fact that there may be some naysayers who come to comment on your Page – and respond to them! Ignoring their comments will only add fuel to the fire and show other visitors that you can’t take the heat.
- Create a profile instead of a page for your business
Unfortunately we see many brands make this simple mistake when setting up their social media presence. It is fairly simple to create a Facebook Page for business, and is extremely helpful when it comes time for users to search for you on the platform..